Buying a bottle or two of citrus-infused soda is a good idea, according to a recent survey from Publix and others.
The survey found that consumers who regularly purchase citrus-flavored drinks are most likely to be men, older adults and people who are financially stressed.
It found that more than one-third of respondents, or 35%, bought citrus medications from PubLix in 2016.
That compares with 16% who said the same in 2017.
“More than half of our consumers have a drink that is flavored with citrus,” said Paul Wengler, vice president of marketing at Publique.
“And in fact, we see the same patterns in men and seniors.”
But a closer look reveals that citrus medication isn’t a new phenomenon.
Many consumers have used citrus in their daily life for centuries, but today, it’s increasingly popular among consumers with money to spend.
More than half (54%) of consumers said they have bought citrus-based drinks at least once in the last 12 months, compared with just 5% in 2015.
This is a shift from the decades-long trend of drinking tea or coffee, said Daniele DeBolt, senior vice president for beverage and beverage services at PubLique.
Today, most people have to be at home to have a bottle.
They don’t have a refrigerator, so they’re not going to spend the extra time to get it.
“That’s one of the reasons we’re seeing a lot of changes in the market right now,” she said.
“It’s been a very different way to consume beverages for the last 50 years.”
Some people are opting for more natural alternatives to the sweet taste of the soda, such as the blueberry-infusion soda, which comes from a natural juice made with blueberries and other fruits.
Another popular citrus-favored drink, the lemon-limeade, is a lemon-flavoured soda.
The drink has become a favorite among people who love to sip on a lemonade at home.
It is also a popular beverage among people of all ages, as well as people who have allergies to citrus.
About 40% of people surveyed said they drink the soda at least occasionally, with the rest reporting they never drink it.
About 1% said they only drink it when it’s available in grocery stores.
And the drink can be a pricey purchase for many people, as it costs about $7.99 for two 12-ounce bottles of soda.
For most consumers, this is a cost they would not be willing to put up with if it wasn’t for the convenience of the drink.
And that convenience comes at a price.
According to Publiquist, about 4% of Americans report that their consumption of soda is on the rise.
And while the soda market is still expanding, it is still shrinking.
In 2017, the beverage category represented about 10% of total beverage sales, compared to 15% in 2016, according the agency.
The beverage category was estimated to be worth about $1.6 trillion, down from $2.7 trillion in 2017, according Publiqist.
“The beverage market is not where it should be,” said Wenglers.
He said the industry has been slow to evolve in the face of climate change.
“We need to think more strategically about how we’re going to do this,” he said.
He noted that Publiques sales are also up, but the drinks are not being sold in larger quantities, meaning they are more likely to sell in smaller grocery stores and at farmers markets.
“What we have seen in the past few years is that people are not consuming the beverage in the quantities they should,” he added.
“They’re consuming it in a more liquid way.
That is changing the way they consume beverages.”
For some people, that could mean the end of the citrus soda trend.
“For me, it just doesn’t make sense,” said Debra Cordero, a 67-year-old retiree who has been drinking soda for 30 years.
She said she can’t stomach the taste of citrus, and prefers the taste and texture of regular soda.
“There are a lot more choices out there than the soda,” she added.
Still, Corderos soda is still a big part of her diet, which includes a bottle a week.
She doesn’t buy many other drinks in her day, but has been a regular at Publich, where she buys up about a dozen bottles of regular soft drinks.
The majority of her soda is bottled at home, but she still buys a lot.
“I’ll drink one bottle a day, and it’s just something I do,” she explained.